Los Angeles Rams head coach Sean McVay took a moment to reflect on one of the most impactful players in his coaching career: wide receiver Cooper Kupp. Speaking on the Fitz and Whit podcast, McVay offered heartfelt praise for Kupp, emphasizing the profound influence the star receiver has had on him both personally and professionally. As rumors swirl about Kupp’s future with the Rams, McVay’s comments serve as a poignant reminder of the legacy Kupp has built in Los Angeles over his eight-year tenure with the team. Here’s a detailed look at the good things McVay said about Kupp today and what they reveal about their remarkable relationship.
A Life-Changing Influence
Perhaps the most striking of McVay’s remarks was his declaration that Cooper Kupp has “changed my life for the better.” This statement goes beyond the typical coach-player dynamic, highlighting a deep personal connection that has transcended the football field. McVay elaborated, saying, “I’m a better human, I’m a better coach, I’m a better person because of my relationship and the influence Cooper Kupp’s had on me.” These words paint Kupp as more than just a talented athlete; they position him as a transformative figure in McVay’s life, someone whose character and presence have left an indelible mark.
McVay’s admiration for Kupp as a person was a recurring theme in his comments. He emphasized that Kupp’s impact “most importantly” lies in his qualities as an individual, not just his on-field production. This distinction underscores McVay’s appreciation for Kupp’s integrity, leadership, and authenticity—traits that have made him a cornerstone of the Rams’ culture since McVay’s arrival as head coach in 2017.
An All-Time Ram
McVay didn’t hesitate to cement Kupp’s place in Rams history, calling him “an all-time Ram.” This accolade reflects Kupp’s extraordinary contributions to the franchise, most notably his standout 2021 season, when he earned the NFL Offensive Player of the Year award, the Super Bowl LVI MVP, and the receiving triple crown (leading the league in receptions, receiving yards, and touchdowns). McVay noted that Kupp’s “legacy in my life and as a Ram is cemented forever,” a testament to the receiver’s enduring impact, regardless of what the future holds.
Even as the Rams face tough decisions about Kupp’s role moving forward—amid his $29.78 million cap hit in 2025 and a shift toward younger offensive talent like Puka Nacua—McVay made it clear that Kupp’s status as a franchise icon is unshakable. “No matter what he does, he’s an all-time Ram from this point on, whether he played another snap or not for the Rams—or wherever he goes on to have success,” McVay said. This acknowledgment speaks volumes about Kupp’s contributions, from his statistical brilliance to his intangible leadership.
A Player of Incredible Impact
McVay also took time to celebrate Kupp’s on-field achievements, describing what he’s done as a player as “incredibly amazing in regard to the production.” Kupp’s resume backs up this praise: since being drafted in the third round out of Eastern Washington in 2017, he has evolved into one of the NFL’s premier receivers. His 2021 postseason run, where he amassed 498 yards and six touchdowns, remains one of the most dominant performances in league history. Even in recent years, as injuries have hampered his availability, Kupp has found ways to contribute, whether as a decoy, a run blocker, or a reliable target when healthy.
McVay highlighted Kupp’s versatility and toughness, qualities that have made him a “do-it-all” player despite his physical decline from his peak years. “He’s such a tough player, he’s such a great leader for us,” McVay had said in previous comments, and that sentiment echoes in his reflections today. Kupp’s ability to adapt and remain effective, even as his role has shifted, is a testament to his football IQ and dedication—attributes McVay clearly holds in high regard.
A Captain and Culture Builder
Beyond his individual accolades, McVay praised Kupp’s role in shaping the Rams’ identity. “He’s been so important in terms of a lot of the things that we’ve been able to build with what he represents as a captain,” McVay said. As a team captain, Kupp has exemplified leadership through his work ethic, resilience, and selflessness. McVay has often credited Kupp with helping establish the collaborative, player-driven culture that defines the Rams, a dynamic that dates back to their early days together.
This collaborative spirit was evident in past anecdotes, such as Kupp’s appreciation for McVay’s openness to player input on offensive schemes. McVay’s willingness to listen—and even call out “stupid ideas” with candor—fostered a bond that elevated both coach and player. Today, McVay’s comments reflect gratitude for how Kupp’s leadership has ripple effects, influencing teammates and reinforcing the values that have kept the Rams competitive.
Navigating a Bittersweet Crossroads
McVay’s praise comes at a pivotal moment, as the Rams appear poised to part ways with Kupp via trade, a decision driven by financial and roster considerations rather than a lack of appreciation. Addressing this reality, McVay acknowledged the difficulty of the situation: “When you do look at putting together the puzzle, sometimes decisions that you try to be able to make for the collective don’t necessarily fit with people that are so special.” He emphasized that these choices don’t diminish his “love, my appreciation, my gratitude” for Kupp, blending the personal and professional in a way that feels authentic to their relationship.
McVay’s honesty about the business side of football—coupled with his unwavering admiration—offers a nuanced perspective. “You try to say it’s business, it’s personal. It all is intermixed,” he said. “I think you acknowledge that tough decisions have to be made.” This balance of pragmatism and sentiment underscores the complexity of letting go of a player who has meant so much, both to McVay and the Rams organization.
A Lasting Bond
Ultimately, McVay’s comments today paint a picture of a coach who sees Cooper Kupp as far more than a statistic or a contract. “He’s all the things that are right about the Rams,” McVay has said in the past, and that sentiment resonates in his reflections now. Whether Kupp remains in Los Angeles or continues his career elsewhere, McVay’s words ensure that his influence will endure. “I love Cooper Kupp and I’m glad he’s been on this team,” McVay has expressed before, and today, he reaffirmed that love with a depth that speaks to their shared history.
As the Rams prepare for a new chapter, McVay’s tribute to Kupp serves as a fitting celebration of a player who has redefined excellence in Los Angeles. From changing McVay’s life to cementing his status as an all-time Ram, Cooper Kupp’s legacy—both on and off the field—is one that will be cherished long after the final whistle of his Rams tenure blows. For McVay, the gratitude is clear: Kupp isn’t just a great player; he’s a great person who made him better, and that’s a legacy worth celebrating.
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